Las Vegas has been the gambling mecca of North America for nearly a century now, and constant innovations are a big part of that industry’s growth. Last year, online poker became the latest and greatest modernization since the invention of progressive jackpots. Online casino gambling may not be a viable option in the state, at least not in a real money sense, but companies are still finding ways to offer rewards through social gambling, and this latest partnership between PlayStudios and Station Casinos to incorporate a mobile blackjack app could be a huge game changer for the locals of Las Vegas and beyond.
PlayStudios is the developer of myVegas, a social gambling app that offers free casino style gambling with play-money chips (and the option of in-game purchases, of course). Since there is no real money being gambled, the software instead offers incentives to visit Las Vegas casinos. Up until now, MGM Resorts International was the only partner of PlayStudios, offering special rewards and incentives to players to visit many of its properties in Sin City. Now, three of Station Casinos’ properties are also going to be offering similar rewards.
The allure for Station Casinos management to jump on board the myVegas mobile casino train was surely the recent addition of a mobile blackjack application. Previously, myVegas was a slots-only social gambling app. While the selection of slots is relatively abundant, offering 19 different variations of slot machine themes, the lack of any other gambling amusements was a big turnoff for players who prefer a little more decision making in their wagers.
“Our team took a serious look at what worked well within our mobile myVegas Slots app, and we asked our players what they most enjoyed about the traditional blackjack gaming experience,” said PlayStudios CEO Andrew Pascal. “In the end, we discovered some great opportunities for innovation, and those insights drove the development of myVegas Blackjack.”
The MGM branded casinos that myVegas mobile blackjack supports are Aria, Excalibur, MGM Grand, The Mirage and New York New York, each of which is centrally located in the Las Vegas area. Station Casinos that will soon offer incentives for playing mobile blackjack include Green Valley Ranch in Henderson, Palace Station in Las Vegas, and Red Rock Resort in Summerlin. Pascal said that Station is hoping to extend the number of casinos that support the myVegas blackjack rewards in the future. For now, though, it does give players a more regionally diverse selection of properties, especially beneficial to locals in those areas.
According to Nevada state law, casino gambling is not permitted for real money over the internet, but incentives can be awarded on free gambling enterprises, so long as those rewards are not gaming-related. As such, the rewards all relate to accommodations, restaurants and entertainment venues. By playing blackjack for free, a player could win anything from a two-night stay at Green Valley Ranch, to show tickets for the Hollywood Theater inside the MGM Grand, to a free meal at T-Bones Chophouse at Red Rock Resort.
Everyone loves getting something for free, and achieving that goal by playing mobile blackjack is certainly an entertaining way to get there. For casino officials, it’s a perfect way to promote their properties as well. So long as they can use these free incentives to get more visitors in the door, which will translate to more revenue in their pockets as players will surely spend a few extra dollars once they’re inside, perhaps trying their luck at the live blackjack tables as well.